MUMBAI: The trend of famed personalities turning an RJ continues as Indian cricketer Gautam Gambhir will now be heard on one of Fever FM Delhi’s prime-time shows.

Gautam, who had earlier partnered with Fever FM’s FVOC (Fever Voice of Change) in 2017, launched The Bharat Positive Show on 15 August. The show is aired at 9 am on Fever 104 FM Delhi and Gautam celebrates the positivity in, both, Delhi and India.

Talking about the show Gautam Gambhir says, “I feel passionate about India and it pains when people only focus on the negative, while there is so much positive to celebrate. There are many people, who are doing great work for women empowerment, the armed forces, environment and civic issues. We need to give them a voice and encourage them."

“My show - Bharat Positive Show - is about Bharat that is turning more and more positive and about celebrating unsung heroes. With this show, I am very happy to further strengthen my association with Fever FM,” adds Gambhir.

HT Media Ltd. CEO Radio and Entertainment Harshad Jain also says, “Bharat Positive Show with Delhi’s ‘Own’ Boy Gautam Gambhir is a landmark show in the history of Indian radio.  Never before has a national celebrity of Gautam’s stature taken the responsibility on the prime time of Indian radio to celebrate and drive ‘badlaav’. The Bharat Positive Show is an inclusive platform that will drive collective optimism in the interest of nation, society and security. Fever FM is proud to, once again, associate with Gautam, a thoughtful and dutiful ambassador for the country, who really cares about finding solutions and bringing issues to the limelight.”

FVOC is a CSR campaign launched in 2014 in association with John Abraham. It aims at addressing the major issues that concern the country. ‘Fever Voice of Change’, the campaign will urge listeners to not just wish to see a change they want in society, but also be a part of this change. In 2014, it had undertaken over 10 initiatives and touched over one lakh lives.