MUMBAI: MY FM, India’s local FM network recently concluded a comedy evening with the pioneers of the stand-up shows in the country Sunil Pal, Ratan Noora, Chirayu Mistry and Dr. Ranjit Vank on 31 August and 1 September, respectively.

The three hour Laughathon show brought in joviality and humourness for all present. Audience enjoyed some sheer rib-tickling comedy and laugh till their sides hurt. The unique concept got traction from brands which came on board as sponsor for the activity. The event was sponsored by Colors TV Channel, Care Immigration and Prarambh came on board as the associate sponsors, and the entry to the event was strictly by invite.

Commenting on the initiative, MY FM Business Head Rahul Namjoshi said, “We started this series of doing stand-up comedy events since last year across our market, looking at the response from the earlier event. We wanted to do a one up, the inspiration from events like cyclothons and marathons made us create this non-stop laughter dose for our audiences in Ahemdabad and Surat - Laugathon. We are glad that this event brought in so much success and we hope to look forward to creating such events in the future across our network.”

The property was promoted well through radio, digital and PR in newspaper, On Air contest was played with the listeners where they could win passes to the show. The buzz in the city was such that listeners who couldn’t win passes on air started queuing up at MY FM office.