MUMBAI: Known for its marketing innovations with every release, Sony Music introduces a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the Brand new song ‘Tooh’ will be launched on Gaana.com on October 8th where in every time a user logs in to this website, they will get to listen & view to the teaser!

Commenting on the same, Sanujeet Bhujabal Marketing Director Sony Music India says, ‘The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”

In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala , Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms

Composed by the multi-talented music director duo, Vishal-Shekhar, who has also worked on Punit Malhotra's I Hate Luv Story, have created a truly memorable music that merges with the theme of the film.