MUMBAI: Today, Amazon Music premieres its brand-new pop playlist, Pop Culture, featuring the best and latest pop music releases, available for the first time today on Amazon Music globally and therefore on Amazon Prime Music in India. To celebrate the launch of Pop Culture, international superstar Sia is world-premiering an exclusive song titled Step by Step, available to stream only on Amazon Music. Beginning today, listeners can stream “Step by Step” via the Amazon Prime Music app for iOS and Android and on the Web Players, or simply ask, “Alexa, play the new Sia song” in the app with hands-free listening and on Alexa-enabled devices.

For Step by Step, Sia once again worked with multi-GRAMMY award winning producer, Greg Kurstin. The uplifting and empowering Step by Step was mixed by multi-GRAMMY Award winning, Serban Ghenea.

The new global playlist, Pop Culture highlights the most buzzworthy songs across the current pop music landscape, and will be updated each Friday with new releases. In addition to Step by Step by Sia, the playlist features Thunderclouds from her pop supergroup with Diplo and Labrinth, LSD, as well as chart-topping hits by Ariana Grande, Post Malone, Calvin Harris, Selena Gomez and more. Beginning today, listeners can stream Pop Culture via the Amazon Prime Music app for iOS and Android, or just as “Alexa, play Pop Culture on Alexa enabled devices where available.