MUMBAI: Event Capital, a Laqshya Media group company, and Truly Musical, a special events division of TM Talent Management, today announced their collaboration with Hungama, a leading digital entertainment company in South Asia and ŠKODA AUTO for the fourth season of Asia’s largest Bollywood music festival Hungama Bollywood Music Project. This is Hungama’s third association with BMP as the title sponsor. As a leader in the music space, the association will further strengthen its position in the minds of Bollywood music consumers. ŠKODA AUTO collaborated with BMP as they believe in adopting clutter breaking ways and means to not only deliver a great product but an interesting way to reach out to the audiences with launches lined up this festive season.

Presented by ŠKODA AUTO, ‘Hungama Bollywood Music Project 4.0’is scheduled for 20th and 21 October in Mumbai at the Jio Gardens, BKC.

Showcasing the largest Bollywood music talent under one room, the two day festival will be a treat for every Bollywood fan offering an eclectic mix of music with various ‘experiential’ zones and fan-engagement pockets, making Hungama BMP 4.0 an experience to remember. And not just that, this festival is a great a juxtaposition of Music, Entertainment, Food and more. ŠKODA AUTO presents Hungama Bollywood Music project season 4.0 in association with MTV, powered by Sai Estate, Style Partner Spykar and co-sponsored by Nissin Cup Noodles.

Commenting on the association,  Hungama Digital Media COO Siddhartha Roy said, “We are excited to partner with Bollywood Music Project once again. Over the past few years, BMP has become the biggest music festival for Bollywood music lovers of all ages. As a premier music streaming platform in the country, we have always believed in offering an enriching experience to our users and are certain that our association with BMP will extend that brand promise to Bollywood music fans across the globe.”

ŠKODA AUTO Head of Marketing Tarun Jha India said, “ŠKODA has always been an enthusiastic brand, keen to explore new avenues and music has always been one of them. Bollywood music project is Asia’s largest Bollywood music festival featuring the best of Bollywood music with a line-up of over 50 artists covering almost ten genres. Association with BMP 4.0 would make for a grand beginning to ŠKODA’s musical journey.”