Radio City ties up with 'I am Legend'
MUMBAI: Radio City 91.1 FM has tied up with Warner Bros Pictures for the Will Smith starrer I am Legend.
As part of the tie-up, Radio City is running a contest in the show City City Bang Bang. Winners in Mumbai, Delhi, Bangalore and Chennai will win a 25-couple access to a weekend screening of the sci-fi.
Radio City national head, marketing, Rana Barua said, "All our associations are driven by the value we can jointly offer to our discerning listeners."
Directed by Francis Lawrence, I am Legend is the fourth film adaptation of Richard Matheson's 1954 novel of the same name. In this post-apocalyptic science fiction horror film, Smith plays Robert Neville, possibly earth's only survivour of a man-made virus. He works to create a cure but is stalked by nocturnal mutant survivours of the plague.