MUMBAI: The Bhaskar Group's My FM launched in Jodhpur on Wednesday, making it My FM's 14th station launch nationally and the fourth for the state of Rajasthan after Jaipur, Udaipur and Ajmer.

The group has three more launches planned after this - in Kota, Jabalpur and Raipur, which will complete its launch plans for all 17 circles it has license to operate in, says a release.

Says My FM business head Harrish M Bhatia, "94.3 MY FM offers exclusive FM Radio Network of five stations in Rajasthan, which no other radio player can match. Rajasthan, a very important business market, MY FM's network and our connect with the listeners of Rajasthan, is a sure benefit to the advertisers of 94.3 MY FM."

Adds Viplove Gupte, National Programming Head, 94.3 MY FM, "We've been operating in the region for a very long time and know the listeners' tastes and preferences well. Our shows have been well received and we are sure that the Jodhpur station will turn out to be another feather in our cap."