MUMBAI: With aim of increasing content protection for artists and labels, artist service provider CD Baby is partnering with Audible Magic –having the niche of being music industry’s go-to expert in digital content identification, licensing, and monetization . As part of the partnership, CD Baby will use Audible Magic’s RightsRx™ service to identify content rights conflicts prior to delivery to a Digital Service Provider (DSP), ensuring that CD Baby remains a trusted distribution partner of digital platforms worldwide.

 As streaming continues to grow exponentially, both companies are at the center of one of the music business’s greatest opportunities and biggest challenges: How do distributors and artist service companies concurrently manage growing data volumes, comply with DSP requirements, and still provide the best service to musicians, all in a cost-effective manner?

“Audible Magic is an essential element that enables us to play our role in the music business,” said CD Baby Marketing VP Kevin Breuner.

“Their powerful identification technology allows us to serve our artists – and the platforms and services they rely on – quickly and fairly,” he added.

“CD Baby plays a vital role in the independent music community. We look forward to supporting their ongoing efforts to provide the highest quality of service to their artists and maintain strong relationships with the DSPs,” said Audible Magic President and CEO Vance Ikezoye.

“We’re doing everything in our power to provide digital partners with data and assets that boost our artists. We want to create the best experience via these partnerships,” said CD Baby Digital Operations Director MJ Woodis, who leads a 19-person team that addresses this challenge.

“We work closely with DSPs, and it’s often more of a conversation, not just rules laid down. The heart of the matter is not to restrict as we get them music and data, and to enable search and other discovery methods to help our artists. It’s a growing process,” he added.

When a user requests to upload files, RightsRx allows CD Baby to check Audible Magic’s comprehensive registry of over 30 million media assets. RightsRx™ then indicates if the file is a duplicate of another audio track in the system, or if it is a potentially suspicious file. CD Baby can proactively decline to upload the file in question, rather than reactively taking it down at a later time due to a potentially costly rights conflict. In the vast majority of cases, however, files will upload seamlessly and be ready for distribution.

RightsRx is part of a bigger strategy at CD Baby to be the best partner possible to diverse music services and an even more diverse community of artists. This demands constant learning, extensive tech savvy, and real creativity.

 With this collaboration, CD Baby has further strengthened trusts of both artists and labels.