MUMBAI: Twitter and KCON announced their first-ever partnership, today that aims to provide K-pop fans, across the world, with exclusive KCON content and highlights via the social networking platform. 

Kicking off the partnership is KCON 2019 Japan (@KCONJAPAN) that slated to be held from from 17 to 19 May 2019, at the Makuhari Messe International Exhibition Hall in Japan.

Twitter Korea Head of Global Content Partnerships YeonJeong Kim said, "This partnership with KCON widens opportunities to deliver Korean culture content, including K-dramas, K-beauty, K-food, and K-pop, to fans on Twitter around the world."

 She added, "Over the years, Twitter has partnered with various K-pop festivals to bring Korean culture to the world, including the Mnet Asian Music Awards (MAMA) and Soompi Awards. We're excited to continue expanding the content partnership centered on Kpop events, as well as continue to bring exclusive and live content to users across the globe."

KCON is the world's largest K-culture festival. Hosted by CJ ENM, Korea’s first global convergent content, and Commerce Company, the festival spans multiple markets around the world and is tailored to regional characteristics. Since its inception, KCON has grown with the number of cumulative audiences around the globe and their count is about to surpass one million.

 The largest installment of KCON to date, KCON 2019 Japan will feature top artists including TWICE (@JYPETWICE), NU'EST (@NUESTNEWS), MONSTA X (@OfficialMonstaX), CHUNG-HA (@CHUNGHA_MNHent), MOMOLAND (@MMLD_Official), IZONE (@official_izone), ITZY (@ITZYOfficial) and FROMIS_9 (@realfromis_9).

KPop fans around the world will get a close-up look at the KCON 2019 Japan Red Carpet event through an exclusive live stream by Twitter, which will take place at a special event page from 5:20 pm to 6:00 pm JST on 17 May 2019. Fans will be able to set up a Tweet reminder for the event to avoid missing any of the action.

Extending the experience is Twitter 360, which will offer up a 360-degree view of the star-studded event, as KPop artists and Korean celebrities take over the red carpet. Other highlights include performance and backstage footage.

To commemorate the partnership with KCON and make it easier for fans, both, present at the event and around the world, to follow and join conversations, Twitter has also launched a special emoji. Tweeting #KCON, #KCON2019, #KCON2019JAPAN, #KCON2019USA, #KCON2019Thailand, and #LETSKCON will generate the distinctive KCON official logo.

See the best of KCON (@KCON_global) in 2019 via Twitter. The events will take place at:

KCON 2019 Japan (@KCONJAPAN): Tokyo, 17-19 May 2019.

KCON 2019 NY (@KCONUSA): New York, 6-7 July 2019.

KCON 2019 LA (@KCONUSA): Los Angeles, 15-18 August 2019.

KCON 2019 Thailand (@KCONTHAILAND): Bangkok, 28-29 September 2019.