NEW DELHI: Lady Irwin College (Delhi University) has joined hands with South Asia's first full time broadcast school- Academy of Radio Management (ARM) to launch an industry-oriented certificate programme in Radio Management.

Students completing the course will be issued a Certificate in Radio Management" jointly by Lady Irwin College and Academy of Radio Management, Delhi.

The Course would be offered in three modules and the total course duration would be 120 hours. The Course includes Radio Jockeying, Advertising, Marketing Production Management, Radio Program Editing and Broadcast Management.

Academy Of Radio Management is the brainchild of radio personality Simran Kohli. Says Kohli,  Unlike all the other Radio Courses being run in various institutes, which concentrate only on Radio Jockeying... our Certificate Course in Radio Management' will provide a wider perspective on Radio Programming as a whole. Because Radio has gone far beyond the Radio Jockey!... This would include Programming Directors, Music Managers, Copy Writers, Editors, Promo Producers, Marketing Professionals and thousands of others who work behind the scenes. The Certificate in Radio Management' aims to create... Radio professionals... rather than just a Radio Jockey. After completion of the course chances of placement of the students also increases manifold, allowing talented trained students a career for their lives of their choice. It would be a win/win situation for both the sides….Radio gets the much needed talent and talent gets the to-die-for... entry into the Country's most rapidly advancing industry....