MUMBAI: Apple’s largest Premium Reseller in India, Aptronix is partnering with Smule, world’s first singing app for the launch of Aptronix’ first major retail experience in the country. The launch is slated for this weekend in Mumbai.

Smule is a community of music lovers and brings together fans, artists and their unflinching passion for music. The fact that Smule is a top grosser on the App Store is a testimony to its popularity and success. Smule in partnership with Times Bridge aims to bring music back to its roots by playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation.

Commenting on the partnership Times Bridge Sr Vice President Viral Jani said, “We are delighted with the overwhelming response that Smule has received from the Indian music enthusiasts, and what better way to celebrate it than with the All-Star Jam, bringing together people who are passionate about music, under one roof. The partnership for the launch of India's first Flagship Apple Premium Reseller Store by Aptronix is special as Apple has been a great global partner for Smule.”

To celebrate this partnership, Smule has organized a Smule All-Star Jam, which will be a first of its kind Live Smule experience in India. The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star - Ashmik Patil.

For the first time, for an Indian live audience, Salim Merchant will share insights on the art of composing while also singing some of his favorite milestone tracks. The event will also witness the first-ever Live Duet with fans, led by popular singer Nikhita Gandhi performing with talent from the Smule community.

Music composer and singer Salim Merchant said, "I’m excited about the masterclass and I’m really looking forward to meeting budding musicians and sharing my journey with them."

Singer Nikhita Gandhi said, "I love that we live in a world that can connect singers with fans so easily because at the end of the day, we are all just fans and avid lovers of music! Thank you, Smule for making karaoke so fun and I'm surely looking forward to the LIVE experience."

Commenting on the unique launch, Aptronix – Premium Lifestyle and Fashion India Pvt. Ltd. (PLFIPL) director Meghna Singh said, “Connecting not just people but souls the world over, music is a language that spells love, joy, and passion. In tandem with today’s technologically savvy and fast-paced world, Smule comes in as a wave of melodic freshness and rhythmic notes.”

“Taking the concept of sharing beyond borders, I love that the Smule app lets one sing and create music to share with friends and artists around the globe. Enabling music to go a full circle, they have created a world of their own and I am happy to be a part of it. I look forward to putting technology at its best use - to connect people and make the world a closer and harmonious place striking a peaceful chord!” she added.