MUMBAI: 9XM India's #1 Hindi music channel will connect and engage with over 100,000 children across Mumbai & Delhi through its interesting school contact program - 9XM Fun-o-Mation. This school contact program is aimed to make children understand the basics of animation in a fun and informative way. 9XM Fun-o-Mation started on December 10, 2013 and will be continue till February 2014.

The 2 month long School contact program covering 150 schools across Mumbai & Delhi will provide children an opportunity to learn about the magical world of animation and strengthen the association with children, an important target group for the channel. Using the popular animated characters Bade-Chote as the lead, 9XM will showcase a short film titled ‘The World of Bade-Chote’ to kids from grade 6-9. The film showcases the basics of animation & how cartoons come to life.Thereafter the kids will be invited to perform signature steps of famous song, Gangnam style and teach these dance steps to the animated avtar of Bheegi Billi.

Speaking of this initiative Mr. Kapil Sharma, VP Marketing, 9X Media Pvt. Ltd. said "Through this interactive and engaging session we aim to introduce the world of animation to these children. The 4-14 years age group forms a large part of 9XM’s audience and through this contact program we hope to engage with this segment and entertain them outside of television. The attempt is to ignite their creativity & spark their imagination while drawing their interest towards the field of cartoons & animation."

The activation also entails a drawing competition wherein children can create their own avatar of Bade-Chote. 20 winners of the ‘Illustrate Bade-Chote contest’ will get an opportunity to visit the 9XM animation studio in Mumbai & Delhi to get a sneak peak into the world of animation. Additionally the top 3 entries will be animated and aired on 9XM.

Imagine Networks is executing the School contact program across Mumbai & Delhi.