MUMBAI: Event Capital, a part of Laqshya Media Group and Hungama announced ‘The Great Indian Dandiya Festival’ - India’s biggest Navratri festival.
Commenting on the announcement, Hungama Digital Media COO Siddhartha Roy said, “As a premier music streaming platform in the country, we have always believed in creating enriching musical experiences for our users. We are excited to have jointly created ‘The Great Indian Dandiya Festival’ with Event Capital and believe that this will extend our brand promise to a live on-ground festival that combines music with colors, dance, and festivities. We are certain that through this association, we’ll be able to make the most musical time of the year, even more, enticing for our users.”
Commenting on the launch of the first edition, Event Capital director and founder Deepak Choudhary said, “India is such a diverse country and Dandiya festival is one of the most awaited festivals of the year. We have been curating various IPs in music, fashion, lifestyle, sports, kids, etc. Through this IP, we want to provide entertainment, which is of the best quality, clutter-breaking and innovative. We have added an extra element of excitement to the festival and we are certain that this will keep our audiences entertained throughout the nine days of Navratri.”
Scheduled to take place from 29 September to 7 October 2019 at Jio Garden, Mumbai, ‘The Great Indian Dandiya Festival’ will witness an amalgamation of renowned celebrities, mixed cuisines, and multiple activities for nine days. Offering fans an eclectic mix of music with various experiential zones and interactive on-ground activities, making it an experience to remember.
