MUMBAI: Moving forward on its commitment towards tackling the plastic menace, 92.7 BIG FM, one of India’s largest radio networks, recently joined hands with Kempegowda International Airport, Bengaluru (BLR Airport) and FMCG major ITC’s Foods Division for their initiative- #PlasticBeku. Taking its first step towards making a change for the better, RJs from BIG FM will put their best foot forward by visiting 20 schools as part of the collection drive and educate children about the issue of plastic in the city.
Integrating its brand philosophy, ‘change starts with you’, BIG FM aims to raise awareness about waste segregation at the source itself. Under this initiative, BIG FM’s renowned RJ Pradeepa and No.1 Morning show’s RJ Pat Pat Pataki Shruti along with all other RJs from BIG FM Bangalore. They will be visiting schools every week to engage with students and educate them about the value of segregating dry and wet waste in bins to help with recycling & reuse of waste plastic. Collection bins would be placed across each school for a week giving students and teachers the opportunity to play a pivotal role in recycling plastic.
RJs will be visiting more than 20 schools covering a wide spectrum of schools across various locations in Bengaluru, encouraging children to be a part of the campaign. The 3-month long school contact program will be conducted across schools such as New Bishop Cotton High School, St. Patrick's School, Sri Chatanya Techno School, New Horizon High School, Kendriya Vidyalaya MEG & Centre School, The Salonee School,
Wisdom International School, NS Public School among others.
The initiative will help form an intra-city community of students across schools, working towards efficient waste management to create an effective socio-economic- environmental impact. The plastic waste collected through this drive will be further used by BAIL to pave its internal roads at the Kempegowda International Airport, Terminal 2.
