MUMBAI: Great things happen when we come together. The onset of August brings with it celebration of camaraderie. This Friendship Day, India’s largest social singing app, Smule and Radio Mirchi come together to create a magical bond between music and friendship with a brand-new anthem, “India Jam Karega”.

What started out as an ad jingle took an interesting turn of events. They say three time’s a charm. Well, the charm worked right its way up when real-life musical buddies, Benny Dayal, Shalmali and Sneha Khanwalkar, jammed with each other to create a foot-thumping music track dedicated to their spirit of friendship.

At first, this trio was set out to create a just a jingle for Smule. But seeing potential in their own creation, the buddy musicians wanted to take their shared passion for music to the next level. Days of jamming together, changing notes here, adding beats there, and lots of fun is what gave way to this amazing friendship anthem - “India Jam Karega”. It truly is the product of a jam session of three great friends.

So, what better way to ring in the Friendship Day festivities than with a super cool jam of dosti created by three millennial friends? India Jam Karega, brought to us by Smule and Radio Mirchi, is filled with the emotion of togetherness and captures cherished moments where friends unite in song and in spirit. Replete with fun and energy, this track cherishes the bonds we share with the ones closest to us. The unique song dedicated to friendship joins the Smule Friendship Jam Playlist that features other evergreen hits of dosti like Tere Jaisa Yaar Kahan, Aaya Mausam Dosti Ka, Salamat Rahe Dostana Humara and more.

While celebrating this day of dosti the conventional way seems less likely, Smule and Radio Mirchi have an exciting way to kick in the Friendship Day festivities virtually on the Smule App. The campaign, Smule Friendship Jam with Radio Mirchi, will be a two-week long celebration of companionship with exciting digital fun in store for India’s music-loving community.

Candid jam sessions with renowned music celebrities, live online events with Radio Mirchi’s top RJs and special Smule Friendship Jam playlist are some things Indian music lovers can look forward to. The campaign not only brings friends together, it has also brought the music industry together with Bollywood personalities like Papon, Salim – Sulaiman, Nirmika Singh, Lisa Mishra, Harshdeep Kaur, Karan Wahi, Rithvik Dhanjani joining the jam.

Excited about the Smule Friendship Jam, Viral Jani, Sr. VP Investments Operations, Times Bridge, said, “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule - Making friends with Music and Music with friends.

Yatish Merhrishi, COO, Radio Mirchi said, Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous to music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country.

Staying true to the spirit of jamming together, singing enthusiasts can jam with the celebrities on a song of their choice from the Smule Friendship Playlist. That’s not all, there are even special virtual gifts they can give each other on their smashing performances.

Radio Mirchi and Smule are excited to take the core ethos of friendships through music, a notch higher this Friendship Day. Through this anthem, Smule & Mirchi invite all of India to come on the platform and jam along to the tunes of timeless friendship.