MUMBAI: Percept digitICE, the Digital and Virtual arm of Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Ltd, conceptualized and executed a successful interactive Live Virtual Event for ZEE Entertainment Enterprise Ltd’s 38th Annual General Meeting. The Virtual Meet held on 18 September 2020 was attended by over 50 key members and saw over 65,000 viewers online, therein marking a pivotal and strategic shift for ZEE in the domain of digital multi-channel communication, given the Social Distancing rules enforced globally and pan India since the Covid-19 pandemic outbreak.

The 38th edition of the ZEE Entertainment Enterprise Ltd AGM was a pioneering holistic Live Virtual event which saw many luminary Directors join in from multiple locations across India and overseas. With a state-of-the-art Multi-Platform bridge, Shareholders were able to seamlessly address and interact with the Board of Directors in real-time in the virtual world.

The end-to-end Virtual Event was conceptualized, designed, planned and executed by Percept digitICE, the Full Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit of Percept ICE. The scope of work encompassed creating the impactful stage design, producing the overall background of the environment which changed design and messaging as per the flow of the meeting. Percept ICE also designed the unique micro-site in accordance with the brand guidelines, and all guests had to login into this site to enter the Virtual Meet. The digital content was customized to suit every segment within the macro event flow. The highlight of the event was the dynamic stage reveal which saw Visuals, Light and SFX wow all attendees. State-of-the-art Virtual Technology ensured a seamless transition and bridge between the three online platforms viz. Board of Directors, Shareholders and Viewers. Percept ICE was also in charge of the Event Live Stream, Video Edits, Language Translation for viewers, seamless coordination between all Stakeholders and NSDL, Moderator Scripts and the overall Virtual Live Show Management.

Said Vidya Alva, EVP & Business Head, Percept ICE, “The ZEE Live Virtual AGM sets an industry milestone and highlights the growing importance of the Virtual space for Brands and Companies in the decade ahead. With the world still battling the pandemic and Social Distancing becoming the norm of the day, our leap into the Digital frontier has certainly given us a first-mover advantage in the Digital, Virtual and Hybrid space to enable our clients to host Events, Conferences, Launches, Meets, Employee Engagements, R&R experiences and more in the virtual domain, thereby ensuring nil disruption to their business. I am grateful for the faith invested by the ZEE Management in our digital capabilities, and we look forward to creating many more progressive, innovative, bespoke events in the virtual and hybrid domain for all our clients.”

The ZEE Virtual AGM Event is another feather in the cap of Percept digitICE – the Full Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit launched by Percept ICE in the month of June 2020 as an outcome of the sudden lockdown and social distancing rules imposed by governments around the world to tackle the Covid-19 outbreak since early 2020. Percept ICE strategically transitioned to create a brand new vertical dedicated to providing customized 360-degree digital & virtual solutions to clients inclusive of product and brand launches, conferences, R&R, and other experiential marketing offerings via a 360-degree hi-tech digital format. Service offerings under the newly launched Percept ICE digitICE unit include Virtual Platforms, Creative Integration, Virtual Engagement & Networking, Digital Int, interactivity, Mixed Reality (MR), Hybrid Events, Entertainment Content specially curated for Virtual platforms or Digital platforms with a vast range of Design content options suited for the Digital, Virtual Reality (VR) & Augmented Reality (AR) platform.