MUMBAI: Koshayojan Services Limited and MAI Labs LLC, entities under the MAI Group, known for their cutting-edge innovations in immersive experiences, have initiated legal proceedings against acclaimed music composer, A.R Rahman, along with other entities such as Positron, LLC, Intel Corporation, and The Feelies Limited who were involved in the production of a short cinematic sensory experience film titled 'Le Musk'.

'Le Musk' purportedly incorporates elements strikingly reminiscent of MAI Group's pioneering technology, raising significant questions about intellectual property rights and creative ownership in the entertainment industry. Produced and directed by AR Rahman, it is a 37-minute cinematic sensory experience. The virtual reality piece is a one-of-a-kind sensory experience using scents and haptics.

The MAI Group has enlisted the expertise of top law firm, Luthra and Luthra Law Office India, to spearhead legal action against the unauthorized utilization of their revolutionary sensory-driven technology which seamlessly integrates all five human senses into immersive content interactions, transcending the conventional boundaries of sensory experiences.

The entities under MAI Group plan to sue him against “unauthorized utilization of their revolutionary sensory-driven technology.” The group claims to have a technology that can integrate all human senses and create a transcendental immersive experience for all its users.

With MAI Group’s portfolio of six cutting-edge patents, they redefine the boundaries of sensory experiences. Their patented inventions provide a novel approach to creating a unified content system that integrates all five human senses - sight, sound, smell, taste, and touch - into a single or multiple devices. By delivering a comprehensive and immersive five-sense content interactions, in which parts of the content interaction system are integrated into a piece of smart furniture, MAI Group’s innovative system is set to revolutionize the way users perceive and interact with content in its own unique way.