MUMBAI: BIG 92.7 FM - Srinagar is creating a laugh riot amongst listener with its mind-blowing humour segment – â€?Sophie Ki Topi'…. The evening show – Cross Connection which is hosted by RJ Sophie, not only entertains listeners but also, as the name suggests, connects people  â€?Sophie Ki Topi' is the humor segment of the evening show in which RJ Sophie makes a â€?bakra' out of listeners through prank calls. Listeners across age groups are hooked on to the segment and are in complete splits throughout the show.

The show has been inundated with requests from listeners who would like to request a prank call  The segment - â€?Sophie Ki Topi', which was initially launched as a simple prank segment, has become immensely popular with the entire city. In this humorous segment, RJ Sophie calls up a person and chats them up over a prank until the person completely falls into the trap – either thoroughly amused or thoroughly irritated, ensuring people listening to the show are laughing all along. It is only later that the RJ reveals her identity and the person gets to wear the prestigious â€?Sophie Ki Topi'.

The recent changes in the content at the Srinagar Station – be it music or humor, has been integrated after understanding the audience preferences and has been aligned to the listeners' need  BIG FM acknowledges the fact that Radio as a medium has evolved from a mere source of entertainment to an interactive medium and has hence moulded its content based on the requirements.

Speaking about the latest offering, Mr. Syed Jafary, Station Director – BIG 92.7 FM Srinagar, said Our humour segment has been designed keeping in mind listener requirements and providing them with their daily dose of humour. The overwhelming response that we have received only re-iterates the fact that we are in line with listener needs. We thank our listeners for their support and promise to come back with innovative and high engaging content on a daily basis, which is sure to keep them in splits...