MUMBAI: The annual International business event Midem dedicated to the music ecosystem has announced that it will take place in 5-8 June 2015 in Cannes. Last edition, the four day conference took place on the first week of February at Palais des Festivals, Cannes, France. The press release also stated that it will have an enlarged programme to support labels and their artistes looking to export internationally, as well as new exhibition space and content devoted to Tech and Innovation.

Other features of the new programme include providing talent with live showcases in front of Midem delegates and the public, access to the Midem conference sessions and senior industry mentors and VIP networking opportunities.

"Midem 2015 will have a new look; new content and a new atmosphere, as well as being partially open to the general public. We believe the result of the changes will be a bigger, more vibrant Midem, with more participants from more countries. All of this and a move to a June date when Cannes is at its best," said Reed MIDEM director of music markets Bruno Crolot.

Yet another development, the 49th edition of Midem will see the launch of a new Innovation and Technology area open to clients and the general public. This zone will welcome companies that are offering innovative solutions to engage consumers with new technology, content and connected objects that are associated with the music industry and beyond.

Vivendi's EVP Communications and Sustainable Development, Simon Gillham said, "Vivendi has been involved with Midem for the past four years as part of our renewed focus on content, media and innovation. The development of Midem's Tech and Innovation programme is absolutely in line with our strategy to seek out and develop innovative content and ideas."