MUMBAI: Reliance Broadcast Network Limited (RBNL) has appointed Ajit Singh as SME national sales head.

In his new role, Singh will be handling sales function with SME clients across the radio and television businesses. Ajit Singh said, "I believe the Media and Entertainment industry will grow at a good pace and there will be immense opportunities for learning and growth during my stint here."

He further added, "My agenda will be to build the company's respectability and partnership with new and existing SME clients, while making the brand experience more enjoyable. I am looking forward to carrying forward the fantastic work at Reliance Broadcast Network." Prior to his appointment, Singh was working with IndusInd Bank as deputy VP and business manager – new branch distribution.

RBNL's BIG FM national business head Ashwin Padmanabhan said, "We are delighted to welcome Ajit into the RBNL family. Ajit brings to the organisation a keen sense of setting up and operationalising new businesses, we are confident that under Ajit's leadership the SME vertical will flourish and grow."

With over 11 years of work experience across sales, product development, compliance, new branch distribution management, Singh has worked with prestigious brands in the B&I sector such as ICICI Prudential, ABN Amro Bank and IndusInd bank.