MUMBAI: Radio Mirchi 98.3 FM is adding a special Mirchi-daar tadka to this election season by lending a voice to the thoughts and apprehensions of the youth of Mumbai! If you think you have a point to make, then Radio Mirchi is all ears to bring your view to the fore.

Starting this week, Radio Mirchi, India’s leading radio station, has unveiled the "Mirchi-festo" campaign. With this on-air initiative, the radio station is seeking to tap the pulse of young India for advice on the new government by citing their primary issues and concerns.

Listeners can be a part of the radio station’s revolutionary movement by tuning in to Radio Mirchi. To make it spicier, RJs are conversing with the youth in every nook and corner of the city and airing their many vibrant views. They are reaching out to the whole of Mumbai with their trademark ease and charm to invite suggestions and debates on the burning issues affecting the young Mumbaikar. Not just the youth, the RJs are also engaging with city luminaries, thought leaders and eminent movie & TV personalities.

Compiling voices of the new generation, Mirchi RJs will eventually spell out the youth agenda through the "Mirchi-festo" that will lay the foundation of a game plan for the new government.

Talking about the campaign, Preeti Nihalani, Mumbai Cluster Head, Radio Mirchi, says, "The youth and first time voters make a considerable contribution to the vote bank. They are the decision-makers of today and acknowledging their matters and concerns is vital for the smooth functioning of the nation. We at Mirchi, as a responsible medium with the advantage of reaching out to the maximum youth, have taken the responsibility to address the issues of one of the most important segments of the population."