MUMBAI:  Making Children's Day special for kids, MY FM has undertaken an initiative "MY FM ke Rangrezz" in which MY FM will reach out to various schools in its 17 markets asking school kids to paint "Swacch Bharat" on Canvas. 12 winning paintings from each of the 17 cities will make it to the annual MY FM calendar for their respective cities. The winners will be announced on 14th November, Children's Day.

MY FM has designed the activity in a manner which will not only create awareness amongst students on the virtues of cleanliness and sanitation but will also encourage them to paint their version of clean India by participating in the activity. The activity will also enable students to showcase their painting skills to the world and get noticed.

MY FM will promote this activity across all of its markets in 360 degree campaign using print, radio, outdoors, social media and school outreach and this activity is expected to reach out a major chunk of students across its 17 markets.

Commenting on the initiative, Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said "We have always believed in taking up socially relevant issues and this initiative further takes Prime Minister's Swachh Bharat campaign to the school level. It is important to imbibe the virtues of cleanliness in schools so that today's students grow up to be responsible citizens of tomorrow."