MUMBAI: India's No. 1 FM Network, Big FM has always been at the forefront to contribute to the welfare of the nation. The largest FM conglomerate is all set to announce the 4th successful year of its heart-warming initiative – Daryadili. In an endeavor to support people battling against the bitter cold each year, Big FM has been bracing its 3 year old campaign by bringing together people from different strata of  society  to provide warm winter clothes and other  essentials to those in need.  A marquee initiative, Darya Dili 2014 will see the coming together of Radio Industry's No. 1 Network – Big FM with Ace Cricketer Virender Sehwag and renowned NGO Goonj to support and uplift the marginalized. Over the last three successful years of the campaign, Big FM has been scaling up its social campaign to go pan India across its 45 station network dramatically increasing the reach to 4.3 Cr. To help accomplish the bold mission this year, the face of Darya Dilli, Virender Sehwag will come on the breakfast show every morning and promote auctions with a message.

Eminent celebrities such as Sunidhi Chauhan, Farah Khan, Smriti Irani, Bappi Lahiri, Chetan Bhagat and Shaan have whole heartedly come forward to support the campaign. Renowned Big FM RJs- RJ Siddharth, Yaadon Ka Idiot Box fame Neelesh Misra, Celeb RJ Richa will contribute to the cause. In Hyderabad, Big FM RJs along with NGO will appeal listeners to educate kids from the street. In Bangalore and Chennai Big FM will support the under-privileged to hone their hidden talents and skills along with NGO Bhumi. In Chennai, RJs will appeal listeners to provide lesser privileged kids with stationary, toys and books. Big FM RJs across the country will touch the philanthropic side of listeners to make a positive impact on society.

Speaking on the occasion, Big FM national business head, Ashwin Padmanabhan stated, "Big FM has always pioneered initiatives that contribute to the welfare and well-being of the society. It wasn't long ago when we launched Darya Dilli with the aim of bringing people together to assist and aid those in need and it gives me great pleasure to announce that we have made good progress in a short span of just 3 years.  We are also delighted to announce the expansion of our campaign down south and Maharashtra that increases the reach to more than 4.3 crore across the nation. It is humbling to see how an idea that we thought of three years ago, has grown from strength and strength and today we have here with us a cricketing icon, Mr. Virender Sehwag, who has chosen to come forward and associate with us for this noble cause."

Speaking of his association with Big FM and Darya Dilli, Virender Sehwag stated, "It is with a deep sense of humility that I have associated with Daryadili. Making an effort to give warm blankets in the sheer cold of the north is a cause I'm personally and emotionally involved with.   These initiatives bring people together to realize, understand and contribute to building a more caring and compassionate society. I am extremely proud to be associated with Big FM, a brand that has been at the forefront of the helm in their endeavor to sensitize everyone towards issues that plague people every year and the steps one can really take to help one another."