MUMBAI:  MY FM recently launched a book for its famous late night story telling show 'Zindagi Express'. 1st ever by any radio station in Gujarat, the book is a collection of 45 best stories written by RJ Aarti, the host of the show. Zindagi Express is an extremely popular show in Gujarat and has an ardent following. The success and the wonderful response received by the listeners of MY FM led to the show being adapted to a story book format. The stories in the book derive their essence from the brand values of MY FM which inspires people to live their live to the fullest by bringing about a positive change in their lives and in their society.

The widely anticipated book was launched in grand ceremony on 21st March 2015 at Ahmadabad. RJ Aarti narrated live stories at the event along with live background music. The event hosted who’s who of the city and the book was unveiled in gracious presence of eminent Gujarati poet Tushar Shukla & Chairman Gujrat Chamber of Commerce and Industry  Rakesh Shah. RJ Aarti received a very warm response from the audiences and there was foreseeable excitement amongst the audiences to witness how a radio show has evolved into a storybook. The Honorable Chief Minister of Gujarat Smt. Anandiben Patel has congratulated and sent an appreciation letter to RJ Aarti for her work.

Talking about the book RJ Aarti said, "I am very grateful to MY FM for believing in me and providing me the platform for doing Zindagi Express and letting it evolve into such a beautiful show. This book wouldn’t have been possible without the encouragement received by MY FM and the love of my listeners. All the stories narrated in our show Zindagi Express are inspired from our day today life - creating positive values for others.  Zindagi Express Book is a compilation of selected best stories of Zindagi express show."

Speaking on the launch, MY FM national programming head Viplove Gupte said, "Consumer centricity is where we get our ideas and inspirations from. The book launch of Zindagi Express, our very popular show in Gujarat also originated from there. The constant need of listeners to read the stories in the form of the book is what prompted us.

Story telling has come of age and with an experienced artist like Aarti, we were able to gain momentum very easily.

MY FM CEO Harrish M Bhatia said, "We are really proud to have such a talent at our station. Content innovation being our forte, we thought of launching story telling show which has come off age and with experienced artist like RJ Aarti, we were able to gain momentum very easily. The age old tradition of storytelling in its new avatar was a hit from the word go. This show has also gained high popularity internationally via YouTube channel and got an amazing response. Looking at the fabulous response from the listeners & on popular demand we came up with the idea of launching a book."