MUMBAI: Continuing its association with SunRisers Hyderabad, Red FM, the largest radio network of the country, today announced that for IPL-8, Red FM will be the 'Principal Sponsor' for SunRisers Hyderabad. With this announcement, RedFM and SunRisers entered into their third year of alliance.

Beginning with their first match in the tournament, SunRisers Hyderabad team members led by David Warner will adorn Red FM logo as a front chest sponsor on their jersey.

Commenting on the association, Nisha Narayanan COO Red FM, said, "It gives us immense pleasure to be associated once again with SunRisers Hyderabad. IPL's popularity and fan following for SunRisers Hyderabad players have made us connect with the team and support them all over again. Since Red FM is a 50-stations radio network in the country, it would be great to connect with the relevant audience in all our key markets through a strong association with the SunRisers. We have planned out an extensive PAN India marketing campaign to promote this association at various forums. With players such as David Warner, Shikhar Dhawan, Kevin Pietersen, Bhuvneshwar Kumar, Dale Steyn and Trent Boult, SunRisers seems to be a promising team for the present season. We wish the team good luck and look forward to a fun -filled season of the Indian premier league."

Commenting on the partnership, Anant Nagarajan from SunRisers, Head, Sports Division, said, "We are proud to be associated with India's largest radio network 93.5 Red FM and hope that the association will bring immense value. With their extensive reach, it would be possible for SunRisers to reach out to their fans and build loyalty for our team. We look forward to an action-packed performance in this IPL season."