MUMBAI: Entertainment company- Shemaroo Entertainment has signed a two year deal with Magna Publishing. As per the agreement, Shemaroo will distribute content from its magazines namely Stardust, Savvy, Society, Health & Nutrition and more, on mobile and digital platforms, including YouTube.

Content will include videos, snippets, stories, exciting gossips, exotic images and audio from Stardust magazine on mobile WAP and IVR platforms.

Shemaroo will be responsible for converting all its text content into audio formats, along with videos which will be distribute across mobile and YouTube.

Shemaroo Entertainment Limited director Jai Maroo commented, "We are glad to join hands with Magna Publishing Company. The tie up has given Magna Publication a wider distribution platform to meet its end consumers’ needs. Also Bollywood is one of the most popular genres and interests all age groups. Now when the latest update of Bollywood is easily accessible on your handset and is in an interesting format, the feature will surely change the dynamics of entertainment consumption on mobile."

Magna Publishing Company Limited content and digital sales head Rajeev Mokashi said "We see this association as a progressive initiative and have faith in the growing reach of the Indian audience on the digital and mobile platform. Shemaroo’s popularity in the digital space and Magna’s robust content will expand a new content distribution market." He further added that the recently announced "content on Mobile platform” tie-up would make for a collaborative business that will “use the content creation and planning skills of Magna and the content production experience, marketing and distribution skills of Shemaroo," offering a rich experience to the audience.