MUMBAI: CÜR Media, Inc. announced the hiring of Jay Clark as chief content officer. His responsibilities will include developing professionally curated genre stations for CÜR Music, the Company's social mobile and web streaming music service.

Clark joins CÜR Media after having served as a consultant to the company since May 2014. He is the former EVP of programming at Sirius Satellite Radio, where he and his staff were responsible for the development and innovation of Sirius' initial 68 channels of music, eight channels of sports, and 44 channels of news, information, and variety programming. His pioneering programming efforts helped enable Sirius to become a game changing media powerhouse that transformed the face of modern day radio.

"We are excited to have Jay join the CÜR Media team in this important role as essentially our Chief Curator," said Tom Brophy, founder and CEO, of CÜR Media. "His vast experience in building content for disruptive technologies has helped shape the initial design work for CÜR Music and now, as our Chief Content Officer, we believe he will help us change the course of music streaming in the same way Sirius changed the course of radio. Jay has led several notable programming radio turnarounds in tier one markets, and has decades of major market programming successes with leading broadcast companies including ABC, Greater Media, CBS, and Entercom. His experience will be invaluable as we move toward our planned launch CÜR Music in the coming months and attempt to build it into the next generation platform for music streaming."

Clark added, "I am extremely excited to take on this important role at CÜR Media as they move toward the launch of this dynamic mobile and web music experience. Much like Sirius was for radio, CÜR Music is a truly disruptive streaming product that when complemented with a line of unique programming, will offer a comprehensive music experience at a very compelling price point. I look forward to driving that development as we work toward our product launch later this year."