MUMBAI:Max Hole, Chairman and Chief Executive Officer of Universal Music Group International, has today been announced as the opening keynote speaker at this year’s Music Matters, Asia’s premier music conference, held between 21-23 May at the Ritz Carlton Millenia Singapore. Hole’s keynote speech will take place at 10 on the 22nd of May.

With Asia comprising the music industry’s second largest established market, Japan, and many of the most exciting emerging territories, the region encapsulates the challenges and opportunities facing today’s music business.

As the international Chairman and CEO of the world’s number one music company and as the operational head of Universal Music’s Asian business for over a decade, Hole brings a unique perspective and extensive experience in navigating change and identifying growth opportunities for music.

Established in 2006, the award winning Music Matters joins Digital Matters and Social Matters to offer a pioneering, 360 degree perspective of the digital entertainment industry that draws over 1500 delegates at the All That Matters week, 20-25 May 2014.