MUMBAI: ZETC, the ultimate stop for the best of Bollywood music has rolled out a refreshed new look which reflects the culture of today's youth. The renewed look of the channel promises to provide viewers with the latest Bollywood music and shows along with the hot trending topics in the ever happening tinsel town.

The new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colors through animation. The tagline Youth Music Café of the channel which is an extension of the new brand ideology will help young viewers to identify and relate to the programming on a personal level.

Announcing the new brand strategy, ZETC channel head Vishnu Shankar said, "Today's youth lives in an era of abundance. They have access to the best of the programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At ZETC, it has been our endeavor to provide our viewers with the best programming content. Our channel has grown with the genre and has developed a loyal fan base which will expand rapidly as we unravel its untapped potential with the new refresh look. In its new manifestation we will leverage the iconicity of Bollywood and transform ZETC into the most preferred Hindi music channel."

As a part of the revamp strategy, the channel will see several additions on the programming front. Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip. Highpoints of the programming will be exclusive a talk show hosted by renowned trade analyst Komal Nahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts. To top it all, Zetc Bollywoood Business Awards will continue to be the only award function in the country which identifies and honors winners purely based on their box office success.  The award stands for an unbiased and commercial success-oriented metric system without the involvement of a jury.

Music plays a very crucial role in our Indian cinema industry and Bollywood films are no different. The industry has evolved in an interesting way over the period of time and these are the times of transformations. Currently the market worth of music channel industry is approximately INR 800-900 crores which is estimated to grow manifolds with the new metric system ‘BARC'. With the new method coming in, ZETC has taken this opportunity to enhance the overall channel experience for their loyalists.