MUMBAI:  MixRadio, the personalised music streaming service, has been launched across Android and IOS platforms, and also announced a new partnership with HTC at an event held in New York City on 19 May. The announcements were made after performances by singer/ songwriter Charli XCX and musician Nile Rodgers.

Speaking on MixRadio’s expansions across major mobile platforms, MixRadio CEO Jyrki Rosenberg said, "We are excited to be bringing our personalised and easy-to-use music streaming service to a huge new audience. For many people this will be the first time they have been able to experience MixRadio; we are confident they will love the simplicity of the experience and the quality of the personalisation we deliver. We cut out the clutter between the listener and the music they love, helping them enjoy, discover and rediscover great music."

Rosenberg further added, "We are already available in 31 countries and have been developing and improving our personalised music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone."

In recent times, MixRadio has been receiving positive acclaim from critics and consumers alike, especially for its personalised playlist experience called ‘MyMix’. It has developed using its very own personalisation engine after analysing billions of data points from listeners around the world.

At the same event, MixRadio also announced its new major co-marketing partnership with Taiwanese smartphone manufacturer HTC. Through this new partnership, MixRadio stated that it would exclusively provide personalised music news tailored to the HTC users’ music tastes using HTC’s BlinkFeed.

Currently available in countries including India, Australia, Thailand, Canada, Germany, Singapore, UK, USA and others, the MixRadio app is available in app stores. The app will continue to be a pre-loaded app on Microsoft Lumia devices world over.