MUMBAI: Vuclip, the premium mobile video on demand service for emerging markets, announced on Tuesday, 26 May that it had partnered with Mazzika Group, a vertically integrated multi-content entertainment group, which focuses on the repackaging and distribution of Arabic content to Arabic-speaking communities and audiences interested in Arab-related content.

With this partnership, Mazzika Group will work with Vuclip to extend its music library to the growing mobile audiences across the wider Middle East region. Vuclip subscribers will now have complete access to the largest catalogue of Arabic music videos in the Middle East, offering a selection of classic and latest hits from famed artists such as Abdel Halim Hafez, Farid Al Attrach, Mohamed Abdel Wahab, Amr Diab, Hesham Abbas, Tamer Hosni, Khaled Sleem, Amal Maher, Samo Zain, Loai, Tamer Ashour in addition to many more.

Speaking on the partnership, Vuclip COO Arun Prakash said, "We are proud to announce this partnership with Mazzika Group as we continue to enrich our content catalogue so Vuclip subscribers can enjoy their vast selection of the greatest and latest Arabic music from across this wide and varied region. We remain confident that this alliance marks the start of an exciting new journey of growth for both Mazzika and Vuclip."

Also commenting on the partnership, Mazzika CEO Eng Hesham El Gazzar said, "The music entertainment industry has witnessed a rapid evolution, with consumers steadily adopting new means of enjoying the latest music from their favourite artists directly on their mobile devices. This partnership with Vuclip is an essential step forward in our strategy to reach out to viewers across the region using the channels they most prefer and mobile VOD is the future. We look forward to achieving new successes together as we continue to bring viewers access to the best in Arabic music on the convenient, flexible and trusted platform that is Vuclip."