MUMBAI: Vivendi announced the appointment of Ana Vogric Martinez VP of live and events for Vivendi Village. She will report to Vivendi Village chairman and Vivendi’s SVP communications Simon Gillham.

She will help strengthen the Group in the performing arts space as Martinez holds more than 20 years of expertise in the arts industry. She will work closely with Paris concert venue -L’Olympia, also under Vivendi Village, which brings together service-oriented companies with significant growth potential in the production, distribution and commercial development of content.

For 15 years, she was with MIDEM (Reed Group) as VP sales and development. At Reed Group, she developed strong relationships with all the opinion leaders of the international music, the mobile and digital industry as well as with political representatives attending MIDEM.

Martinez joined Havas subsidiary, The Hours Entertainment in 2010 as the GM and was later made MD. She has been actively co-operating with agencies including Havas Media, Havas Worldwide Paris, Les Gaulois and Havas Event. The Hours has worked with companies such as Cartier, Tommy Hilfiger, Clarins, Transavia and Microsoft France amongst others, to help brands develop music marketing strategies.