MUMBAI:Willis D`Monte has been appointed as director of the newly floated OOH division of Big FM, Big Street.D`Monte will lead the OOH team and will take care of the day to day operations of Out of Home division, says a release. Willis will be reporting to Big FM Jayyant Bhokare Business Development VP.D`Monte was Head, Poster Publicity at Poster Publicity India and handled work related to P&L, Planning and generating new clients. Willis is an MBA graduate and holds an Diploma degree in Engineering from Mahatma Gandhi Polytechnic, Bangalore.

Commenting on his appointment, D`Monte said, "We have a great product and a powerful medium to offer to the client. We have very talented people on board, and together with the entire team, I am confident that we will continue to put up a great show, as has been done this far."

Adds Jayyant Bhokare, VP Business Development, Big FM said, "Given the importance of the function, we are very happy to have Willis at the helm of the activities. His excellent track record and rich experience is going to work wonderfully for `Big Street`."