MUMBAI: SFX Entertainment, Inc and leading music streaming service Spotify announced a content distribution deal involving music and video content from SFX’s Beatport, including exclusive music releases previously available only on Beatport and programming from SFX festivals and events. The collaboration will bring Beatport’s brand and editorial voice to a unique program on Spotify, and marks the first partnership of its kind between Spotify and another music streaming service.

As the largest global producer of live events and digital entertainment content focused on electronic music culture (EMC) and world-class festivals, SFX has a wealth of music and video content to supply EMC and festival fans. SFX also owns Beatport, the global home of electronic music for over a decade and the premier destination for electronic music fans.

Beatport, which began in 2004 as an online music store for DJs, has developed into a global platform where fans, DJs, and creators alike can connect, discover, and participate in the evolution of the culture. The company recently launched a new music streaming service on the web and via mobile apps with a vast catalog of high-definition dance tracks from the world’s top and emerging electronic artists, much of it exclusive only to Beatport.

Also recently launched, the new Beatport Live web broadcasting platform has hosted exclusive content from several of SFX’s most iconic festivals, including Mysteryland USA live from Bethel Woods, NY; Sensation’s 15th anniversary show in Amsterdam and the Awakenings Festival, also in Amsterdam. This coming weekend of July 24-26, Beatport Live will also broadcast from the world-renowned Tomorrowland Festival in Boom, Belgium.

From the latest tracks by rising stars in electronic music to video coverage of live events to highly curated playlists from Beatport’s team of experts, Beatport on Spotify will host a variety of premium and exclusive content from the epicenter of electronic music culture.

“We are thrilled to be operating a Beatport presence within Spotify and providing our unique content around all things EMC to the Spotify audience. They will be the first to access the latest need-to-know exclusive electronic music from Beatport and will also be able to watch to a mix of original festival and event video content,” said Beatport, President and CEO Greg Consiglio. He also added that Beatport is building out its content network with a variety of distribution partners, but Spotify will be the only partner to gain exclusive access to Beatport’s new music exclusives.

Since the launch of its streaming service and mobile apps earlier this year, Beatport now has more than fivemillion registered users and dedicated fans of electronic music worldwide. Beatport adds about 25,000 new tracks a week through relationships with over 43,000 independent and major labels and has paid over $181 million to rights holders and electronic music creators since 2004.

Spotify has more than 20 million paying subscribers and more than 75 million active users. Since its launch in 2008, Spotify has paid over $3 billion to rights holders.

“Millions of Spotify users are going to love this unique music and video content that only Beatport can bring. Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist. I’m really pleased that we can include Beatport’s new music exclusives to our deep catalogue of both rising and established artists,” Spotify, Chief Content Officer, Ken Parks.