MUMBAI: Live Nation Entertainment and Perfect Vodka today announced a multi-year agreement to name South Florida's premier outdoor venue Perfect Vodka Amphitheatre.
"We are so excited to partner with Live Nation to give all guests of the newly named Perfect Vodka Amphitheatre a chance to see why we won the Gold in the International Craft Spirit awards with our naturally non-GMO and gluten free vodka. Great music and our smooth vodka are sure to make perfect memories," said Perfect Vodka, president, Dennis C. Cunningham.
The 19,000 capacity outdoor venue, featuring 13,000 on the lawn and 6,000 reserved seats, has hosted over five million fans with more than 600 shows and festivals combined, since opening in 1996. The venue has featured top performances in past years, including outstanding acts by Aerosmith, Radiohead, Eminem, Coldplay, Maroon 5, Tom Petty and The Heartbreakers, Kenny Chesney and many more.
"We are thrilled to join forces with Perfect Vodka and integrate their brand into the excitement of live entertainment with top shelf artists and the wide array of assets this amphitheater has to offer," said Andy Peikon, senior vice president of Live Nation venue sales. "Our venue in West Palm Beach and Perfect Vodka's presence throughout Florida make this the perfect partnership for the brand to engage and connect with music fans."
Distilled and bottled exclusively in France, Perfect Vodka is a one-of-a-kind alcoholic beverage. It is the only vodka made from the natural waters of the Vosges Mountains and the winner of the prestigious 2014 International Craft Spirits Award gold medal, naming it the smoothest, best tasting spirit in the entire world. The beverage is offered in most states and 21 countries, and the brand will now enjoy exposure to millions of music fans through naming rights of this South Florida music institution.
There is an amazing lineup of shows still on tap for the 2015 season at the Perfect Vodka Amphitheatre including: Incubus, Zac Brown Band, Van Halen, Tim McGraw, Dave Matthews Band, Toby Keith and more.