MUMBAI: iBiquity Digital, the developer of HD Radio Technology for AM and FM audio and data broadcasting, and Pride Radio, iHeartRadio’s entertainment destination for the Lesbian, Gay, Bisexual and Transgender (LGBT) community, partnered to broadcast live from the International Radio Festival (IRF) Zurich, Switzerland 26-30 August. The broadcast marked the first time a LGBT-focused radio station has attended the International Radio Festival Zurich.

Pride Radio on-air personality Houston hosted a live broadcast about LGBT life in Zurich, its popular music scene, LGBT-friendly tourism tips and his experiences with radio broadcasters from around the world. The program took place on Friday 28 August from 2 – 6 p.m. EST, Saturday, August 29, from 12 – 6 p.m EST, and was broadcast across a network of HD Radio Technology’s HD2channelsin over 15 markets including New York, Los Angeles, Dallas, San Francisco and Washington, D.C.as well as through Pride Radio on iHeartRadio, iHeartMedia’s free all-in-one streaming music and live digital radio service.

“Our partnership provides an excellent opportunity to showcase the unique programming found on HD2 and HD3 channels across the country during this important event for the radio industry,” said Joe D’Angelo, SVP, iBiquity Digital. “We have great content partners in iHeartRadio and Pride Radio that help give HD Radio owners a free, high-quality network of alternative programming across every local market in the U.S.”

Pride Radio plays the hottest dance mixes and pop hits from artists such as Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna and others. The station’s on-air programming includes an emphasis on relevant and localized LGBT community news, plus several music and entertainment shows throughout the day with popular on-air personalities. On-air personality Houston can be heard weekday afternoons from 2 – 6p.m. EST on Pride Radio.

HD Radio Technology delivers a premium radio listening experience, all without an Internet connection or any subscription fees. The patented technology provides crystal-clear, digital sound for a CD-quality experience, new digital-only channels and a growing list of features. HD Radio Technology is now available on more than 2,000 radio stations across the country, making live/local radio a premium sound experience. All major auto manufacturers now offer factory-installed HD Radio receivers in their vehicle models and are now standard equipment on all vehicles sold by eight automakers, including BMW, Mini, Scion and Volvo.

Alternative programming options, appearing as an HD2, HD3 or HD4 channel on an HD Radio-enabled receiver, are available now in all markets and future many commercial free genre formatted channels from classical to jazz and specific genres, such as Pride Radio.