MUMBAI: In week 21, it was Fever FM that climbed the number charts gaining considerable strides in the metros of Bangalore and Delhi. The station also sprung up in Kolkata gaining heavily in the city while maintaining its status quo in Mumbai.
Last week's gainer Big FM lost in the markets of Bangalore, Kolkata and Mumbai though it gained significant points in Delhi. Radio Mirchi also slipped in Kolkata and Mumbai though it gained few points in Bangalore while maintaining its top spot in Delhi.
Bangalore- Last week's gainer Big FM slipped with 0.1 points to end with a market share of 19.6 per cent, followed by Radio Mirchi which gained a considerable 0.3 points to end the week at 17.7 per cent. Fever came in the third spot climbing with 0.1 points to end with a market share of 15.3 per cent, while Radio City consolidated its fourth position with a market share 12.3 per cent. AIR FM Gold lost a massive 0.3 points to end with a market share of 9.5 per cent.
Delhi- Radio Mirchi maintained its status quo in the capital to end with a market share of 24.5 per cent. Fever which came second gained 0.1 points to end with a market share of 18.8 per cent. AIR FM took home a share of 17.9 per cent leaving Red FM far behind in the fourth position which lost 0.1 points to end with a market share of 9.6 per cent. Radio City also lost a hefty 0.3 points to end the week with 8.2 per cent followed by Big FM which gained 0.4 points taking a market share of 6.9 per cent.
Kolkata- In week 21, leader Mirchi continued to slip in the City of Joy loosing 0.1 points to end with a market share of 19.9 per cent. Numbers dropped considerably for Big FM after it lost 0.5 points to end with a market share of 17.2 per cent. Friends and Amar FM came in third and fourth spot respectively with both gaining 0.1 points to end with a market share of 11.8 and 10.9 per cent respectively. Fever picked up remarkably in the city gaining a landslide 0.9 points to end with a market share of 8.9 per cent. Red FM took a share of 8.3 per cent after gaining 0.1 points.
Mumbai- Last week's gainer Radio Mirchi lost a 0.1 points in week 21 though maintaining its numero uno position. Red FM that came next gained 0.1 points taking home a market share of 14.4 per cent. Coming close third was Radio City with also gained 0.1 points to end with a market share of 13.1 per cent. Last week's gainer Big FM lost 0.2 points to end with a market share of 11.6 per cent. Similarly, AIR FM Gold also lost 0.2 points. Fever FM and Radio One which came next in the number game managed to lock the sixth and seventh position respectively with no gain no loss ending with a market share of 11.2 and 6.1 per cent respectively.
Click here for the detailed RAM data for week 21 - '10