MUMBAI: Reliance Media World Ltd.(RMWL), a division of the Reliance ADA Group, unveiled its plan to build a multi-media entity offering marketers integrated, holistic solutions for their business needs 

In line with the new business direction, Reliance Media World Ltd., post receiving shareholder approval, is in the process of getting renamed as Reliance Broadcast Network Ltd. subject to regulatory approvals.

The company that launched its business with radio broadcast brand Big FM in 2006 now intends to enter into new media verticals. The different business verticals of the group include radio (Big 92.7 FM), out of home (Big Street), experiential marketing (Big Live) and the mobile and online space (Big Digital), which will be integrated to offer clients a multi-media product 

To enable maximizing this new opportunity, the RMWL sales teams has been re-tooled to sell integrated solutions to clients, leveraging all the RMWL verticals as well as Reliance ADA Group verticals. This new sales force, christened â€?BIG Connect' has been structured into Key Account Management, with 200+ associates, across 52 offices with access to 1000+ clients each month  

Commenting on the new business direction, Mr. Tarun Katial – Chief Executive Officer, Reliance Media World, said, These are exciting times for the Media and Entertainment industry, and our integrated approach is to re-align Reliance Media World Ltd, with emerging consumer dynamics, which is resulting in new expectations from clients. This re-alignment will enable the company to leverage the cohesive strength of different media platforms within RMWL and Reliance ADAG in a proactive and strategic manner. We are confident that this integrated approach will help us strengthen market leadership as it firmly lays the foundation for an exciting future ahead....