MUMBAI: Warner Music Group's (WMG) independent distribution and services arm, Alternative Distribution Alliance (ADA) Worldwide, has announced promotion of David Orleans and Kenny Weagly as president of sales and label management and president of A&R and label services respectively. Both will report to president of the Indie arm, Eliah Seton.

Commenting on the new appointment, Eliah Seton said, “David is the longest serving member of ADA and his expertise has been crucial as ADA develops our sales strategy and drives relationships with labels. Kenny is a dynamic member of the team who has attracted amazing partners and ignited new ideas to serve our labels. Together, they will shore up our core strengths and develop comprehensive services for our existing and new label partners worldwide.”

Orleans will focus on driving relationships and sales opportunities for ADA’s artists and labels on a worldwide basis. His two decades of experience will help build ADA further to become the most responsive and collaborative distributor in the world.

Forging partnerships with the emerging and established players in independent music, while identifying opportunities for new partners worldwide, will be Weagly’s key role. He will also oversee the expansion of ADA’s suite of services, including marketing, publicity and radio promotion. He has been involved in building relationships with Macklemore & Ryan Lewis, Mute, Sumerian, New West, Dim Mak, PRMD Music, and others. Before joining ADA, he worked with WMG