MUMBAI: 9X Media, India’s largest music television network has joined forces with new multi-ethnic entertainment service, Lebara Play, to live stream 9XM, 9X Jalwa and 9X Tashan. These popular channels are now available on the Lebara Play Platform across the UK, Europe, Australia and New Zealand, with plans to offer the channels in additional territories in the future.

Launched in October 2007, 9XM is one of India’s leading music television channels. 9XM airs the latest and best Bollywood songs interspersed with rib-tickling short-format animated shows. 9X Jalwa is a forever-young Bollywood music channel that has received an overwhelming response from viewers, while 9X Tashan is India’s No. 1 Punjabi Music Channel and has established itself as a trend-setter in the Punjabi Music Market.

Commenting on the partnership with Lebara Play, 9X Media distribution SVP Nitin Sharma said, “We are pleased to associate with Lebara and distribute our channels across countries and continents for the Indian diaspora. 9XM, 9X Jalwa and 9X Tashan have already gained immense popularity in India, and we are confident that the channels will resonate well with Lebara Play subscribers.”

Lebara Play is the only multi-ethnic entertainment service bringing together free and premium, fully licensed content in multiple languages in one place, without long-term commitments. Offering access to more than 150 top-rated television channels and over 3,000 popular movie titles for streaming on mobile, computer and tablet, there is also the option to watch via set-top box in the UK, Europe, Australia, New Zealand and Canada.

Aditya Thakur, CEO of Lebara Play, said, “Our partnership with 9X Media is great news for our customers and music fans in particular. The addition of 9XM, 9X Jalwa and 9X Tashan to our portfolio of channels will further boost the variety of entertainment options available to Lebara Play subscribers.”