MUMBAI: The Alice Cooper and Johnny Depp founded- Hollywood Vampires has teamed up with Epic Rights and Global Merchandising Services, to promote rock-music themed ancillary activities. This collaboration will allow them to create rock-themed apparel, collectibles, wall art and more through their network of licensees.

The deal will cover concert merchandise, brand opportunities, fan experiences and licensing and retail strategies. Epic Rights and Global will manage the band's official online merchandise shop as part of their agreement with the Hollywood Vampires.

Through this partnership, the band will be taking a major step towards reviving itself, which started with their new album ‘Hollywood Vampires’ featuring Johnny Depp, Alice Cooper and Joe Perry, which was released on 11 September. The band recently played two live performances at The Roxy in Hollywood and made an international appearance at ‘Rock in Rio’ in Brazil.

In a joint statement, Epic Rights' CEO Dell Furano and Global's Barry Drinkwater stated, "Hollywood Vampires embodies the spirit of the music and artists that really defined the rock attitude and lifestyle we all secretly aspire to, and the mystique surrounding the club translates effortlessly into classic rock merchandise. Now that Alice and Johnny have resurrected Hollywood Vampires, it is fueling fan demand for merchandise and social media interaction, and the possibilities are limitless."