Mirchi inches closer to top spot in Bangalore
MUMBAI: While Mirchi continues to rule in three metros, in week 45 the station tried to narrow the margin between itself and Big FM which has been reigning in Bangalore for several weeks now.Fever too continued its steady albeit slow march upwards in Bangalore, Delhi and Mumbai.
Mirchi regains lead margins in Kolkata, Mumbai
MUMBAI: Fever is maintaining a slow climb in most of the metros, even as Mirchi regained its lead margin in Kolkata and Mumbai in wee 44. The most significant lead by Fever was in Delhi where it climbed 1.4 percentage points in week 44, inching closer to leader Mirchi.
Community radio stations welcome MIB's DAVP plans
MUMBAI: The constant lobbying by community radio stations in India for government advertising has finally been heard. Ministry of Information and Broadcasting, on 4 November 2009, passed a government resolution finalizing the DAVP advertising rates for community radio stations to Re. 1/- per...
Mirchi slips, but retains hold in three metros
MUMBAI: The leader continued to hold on to the premier position in Mumbai, Delhi and Kolkata even though it continued to concede top spot to Big FM in Bangalore week 43. With Fever snapping at their heels in Delhi and Mumbai, the fight for the market shares in these metros in the top spots is...
FM industry struggles to stay afloat as Phase III looms
MUMBAI: Phase III of FM radio expansion in the country is around the corner, with 700 additional frequencies to be rolled out in 92 cities by the I&B ministry. Concentrated mainly in the districts and very small towns, the radio industry is however skeptical about the commercial viability of...
