Noel Keymer's favourite jocks
RJ turned voice trainer and author Noel Keymer picks three of his favourite radio jockeys from the year gone by. Jeeturaaj: Radio Mirchi If there's one reason that listeners tune into Radio Mirchi every morning at 7 am to 11 am, it's definitely because of Jeeturaaj.
FM Round Up: North - The race to stand out among clutter
North India witnessed a spurt in radio stations in 2008 - not only in the NCR, but throughout the northern states. The radio market showed signs of maturity with many advertisers willing to pump in their money in radio as a medium. Says Radio Chaska (Gwalior) executive director Tarun Goyal, The...
2008: The Year of the Radio Buyer - Sunil Kumar
For the radio industry in India, if the year 2008 belonged to anyone, it was to the buyer (of radio). Having got a considerable size of audience, the radio groups and individual stations did everything possible to persuade the buyer to buy airtime and other activities on their respective stations....
'Needed: an alternative music scene' by Niladri Kumar
It's a big thing today if an artiste manages to get 5000 listeners As a kid, I had heard from my father about the late 50's - 70's era when people thronged theatres in large numbers. There were no auditoriums then, concerts would be conducted in theatres because those were the only venues.
Brand integration: way to go! - Balasubramaniam
Brand integration is the imbedding or weaving of a client's brand with the radio station's brand into content that shares common brand values, personality, or message.
Changing perceptions, building awareness - Anuj Singh
The year began with a wave of optimism about radio's performance and expected growth. A FICCI - PWC report talked about a growth rate of 40 per cent and an expected industry size of Rs 672 crore by the end of the year. Radio CEOs expressed their optimism on opening up of content, relaxation in...
FM round up: South - A year of opportunities
2008 turned out to be a year of opportunities for FM operators south of the Vindhyas, as many players launched their stations during the year. 2009, say most, will be a year of consolidation. An interesting aspect of the Bangalore market that the initial RAM listenership survey had mapped as a high...
