MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
MUMBAI: Radio Mirchi is the Number One FM station across all the RAM-monitored metros including Bangalore where it is joint leader with BIG FM. However, Mirchi's share in Mumbai has now dropped to 14.8%, a loss of 1.7% market share over Week 6 / 2011, and the its lowest market share in the seven RAM-monitored weeks of 2011 so far, and ahead of the second-ranked Radio City by only 1.5% market share, a figure that could have shrunk further had City registered any gains in Mumbai in Week 7.
However, Mirchi gained 1.1% in Bangalore to become joint market leader at 18.6% with BIG FM, which too gained 1%, with Fever FM, which gained 0.5% at Number 3 with a market share of 15.6%, while Radio City, which gained 0.9%, closed the week in Bangalore at Number 4 with a market share of 14.1%.
In Delhi, Radio Mirchi is Number One with 23.6% (+0.7% over Week 6), ahead of Fever FM, which gained slightly more than Mirchi (0.9%) to close at 20.7% as a strong Number 2, with biggest gainer of the week, AIR FM 2 Gold, which added 1.2% market share to close the week at 15.4%, and a clear Number 3 ahead of Red FM at 9.8%, and Radio City a whisker behind at 9.4% market share.
In Kolkata, Radio Mirchi, despite a small drop of 0.4%, was Number 1 with 21% market share, ahead of BIG FM (17.6%) and Aamar FM (12.90), which was slightly ahead of the Number 4-placed Friends FM at 12.2%. The maximum gains in Kolkata were made by Aamar FM (1.4%), followed by Oye! with 0.6%).
Notably, Oye!, which added 1.1% to its market share, led the gainers in Mumbai, with Red FM (0.7%), and AIR FM2 Gold (0.6%).
Gains in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Oye! – 1.1; Red FM – 0.7; AIR FM2-Gold - 0.6; Akashavani – 0.3; Fever FM – 0.2
(2) Delhi: AIR FM2-Gold - 1.2; Fever FM - 0.9; Radio Mirchi – 0.7
(3) Kolkata: Aamar FM – 1.4; Oye! - 0.6
(4) Bangalore: Radio Mirchi – 1.1; Big FM – 1.0; Radio City - 0.9; Fever FM – 0.5
Drops in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Radio Mirchi – 1.7; Big FM – 0.6; Vividh Bharati – 0.4; Radio One – 0.2
(2) Delhi: Hit 95 FM – 0.9; Radio One – 0.8; Radio City – 0.4; Big FM – 0.3; Vividh Bharati – 0.2
(3) Kolkata: Fever FM – 0.5; Radio Mirchi – 0.4; AIR FM1-Rainbow – 0.4; Big FM – 0.3; Red FM – 0.3; Akashavani – 0.3
(4) Bangalore: AIR FM1-Rainbow – 1.2; Red FM – 0.8; Radio Indigo - 0.7; Radio One - 0.2; Akashavani - 0.2; Others - 0.2
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
