MUMBAI: With a total of 5 Stations in Rajasthan, 94.3 MY FM Dil Se! has given the Rajasthan Royals a huge playing field quite literally! Bringing the team and its fans closer, 94.3 MY FM has all the match updates, contests and interesting information on air for its cricket crazy listeners. As the IPL fever burns through Rajasthan, 94.3 MY FM has also brought in entertainment fundas in the form of "Halla Bol", a big shout out to the Rajasthan Royals. With on-air contests and on-ground activities like a 'Halla Bol' Bikers Troupe and The Loyals of Rajasthan Royals floats, 94.3 MY FM has gone all out in the Mega War of the Indian Premier League.The on-ground floats have contests and interesting displays along with nets for fans to try out their cricketing and the 'Halla Bol' Bikers take the excitement of the cricket to the nook and corner of the Pink City! Every MY FM city in Rajasthan (Jaipur, Ajmer, Kota, Jodhpur and Udaipur), also has cricket driven contests for selecting their own Loyals of Rajasthan Royals - a Team of 11 lucky winners gets free tickets to watch the home matches of the Rajasthan Royals. They also get 10 tickets each at discounted rates so they can bring their friends along.

Commenting on the Campaign, Mr Harrish M. Bhatia, COO, Synergy Media Entertainment Ltd. said "Cricket is undoubtedly the flavour of the season and with IPL coming in, the fever has caught up everywhere. 94.3 MY FM has stations in almost every part of Rajasthan, so we wanted to be closely associated with the Rajasthan Royals, bringing the entire state together as a team to support them and march into the cricketing warfare with 'Halla Bol!' - our shout out as The Loyals of Rajasthan Royals"