MUMBAI: Big 92.7 FM has announced its association with Govinda festival organizers `Sangharsh` for the `Gopal Kala Mahotsav 2007` as the radio partner for the event.

The station will give out regular promotions on-air as a build up to the main event with Big 92.7 FM RJs talking about the celebrations and its significance across all 31 existing stations during the prime time band, will also be hosting interviews of the main organizers of the show across all Big 92.7 FM stations where the language of transmission is Hindi.

Big will also run on-air contests and other on-ground contests by the RJs at the venue on `Gopal Kala Mahotsav 2007`. There will be outdoor broadcast links and live coverage from the venue on the mega `Dahi Handi` finale competition and winner of the same will get the opportunity to go on-air on Big 92.7 FM.