MUMBAI: Idea Cellular has launched an innovative �Music Recharge' service for its mobile subscribers in Andhra Pradesh.

The new VAS service enables subscribers to listen to Telugu and Hindi music, with a special voucher priced at Rs 22. The music recharge pack isn't auto-renewed until the user opts for a recharge of the service.

Idea Cellular Andhra Pradesh COO B Ramakrishna said, Idea is the leader in developing innovative VAS services and applications on the mobile platform. The new service has been designed keeping in mind the music penchant of consumers in AP who are avid followers of all kinds of music, be it classical, cinema, folk etc. Idea Music Recharge will enable users to access their choice of music, while on the move....