MUMBAI: Bollyboom, a Percept Intellectual Property the world’s first and biggest Bollywood electro-music festival, featured 6 hours of non-stop entertaining Bollywood music and saw a massive attendance of over 4,500 Bollywood music enthusiasts with DJ Raftaar, DJ Aqeel, DJ Shilpi Sharma, DJ Zulfi Syed and DJ Aman who rocked the NSCI Dome at Worli on 19 August 2017.

Along with a stellar line up, the Bollyboom NSCI Night also featured live percussionists, exotic performers, and entertainers to usher in a high-tempo mood for the young crowd looking forward to a unique Saturday night extravaganza. The event offered a curated F&B experience for all attendees and focused on making the overall bash a safe and secure one.

The concept behind the Bollyboom NSCI night was to offer a dazzling blend of Bollywood music, dance, and entertainment under one roof. Bollywood music has always been an inherent part of every Indian and combined with a large than life production, technology and SFX, with an enthralling 360 view rotating stage with dazzling LED tube installation with kinetic movement which has never been seen before on such a large scale in India. The event offered a completely brand new exhilarating experience to Bollywood music aficionados.

Bollyboom NSCI night saw famous celebrities from diverse walks of life attend including Sushant Singh Rajput, Vindu Dara Singh, Pooja Bedi, Nikhil Chopra, Deepshikha Nagpal and many more. The event commence with DJ Hiren smashing popular Bollywood songs followed by Zulfi Syed, Shilpi Sharma and Raftaar wooing the crowds with popular tracks like Swag Mera Desi and All Black . As the party progressed, guests were seen in high spirits enjoying the curated F&B experience, watching the live acts and stage performances and burning the dance floor with their friends and family. The event culminated on a high note as the Bollywood legendary DJ Aqeel spun his magic to belt out his top play list to end the show on a massive high.

Commenting on the success of the Bollyboom NSCI night Percept Live CEO Manuj Agarwal said, Bollywood is innate to Indians and so is Bollywood music. The Bollyboom NSCI Night was premium red carpet event that featured some of the best Bollywood DJ's. The center 360-degree stage with light installations looked magical which was never seen in the country before. Our sponsors Kingfisher, Mercedes, Pepsi, ITC, DotShot believed in us and were happy to have associated with Bollyboom which serves the right audience with fun and music in a newer, more innovative ways. After the success of Bollyboom NSCI Night we will be taking this property to Kolkata, Hyderabad, Bangalore, Delhi in Oct 2017 and a smaller scale event to 10 other cities in India. Also next year we hope to travel international taking this experience to Dubai, Singapore, Berlin and give audiences the ultimate Bollywood dance music experience.

Bollyboom is an existing Intellectual Property of Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. ‘Bollyboom’, is known to provide a unique live entertainment experience for Bollywood music fans and is seen in different variants across the country. Bollyboom has hosted a couple of pop up party offering customers a unique fresh and an exclusive nightclub experience, along with an exclusive guest list and an unforgettable experience across cities pan India.