MUMBAI: Radio Audience Measurement (RAM) data for Week 52 (19-25 Dec /10) across all people 12+ at all places of listening reveals that it was yet another week of negligible shifts in market shares.
Gains and losses in the 4 metros (at =/> 0.2% of own share) were:
Gains (%):
(1) Mumbai: BIG FM - 0.4; Red FM - 0.3; AIR FM 1 Rainbow – 0.3; Radio One - 0.2; Oye! – 0.2
2) Delhi: AIR FM Vividh Bharati – 0.5; Hit FM – 0.4; Fever FM – 0.2
(3) Kolkata: Fever FM – 0.7; Oye! – 0.6; Radio Mirchi – 0.4; BIG FM - 0.2
(4) Bangalore: AIR FM Vividh Bharati – 0.7; Gyan Vani – 0.5; Akashavani – 0.2
Losses (%):
(1) Mumbai: Radio City – 0.8; AIR FM Vividh Bharati – 0.3; Aakashvani – 0.3
(2) Delhi: AIR FM2-Gold – 0.4; Radio Mirchi – 0.3; Radio One - 0.3
(3) Kolkata: Friends FM – 0.6; Red FM - 0.5; Radio One - 0.5; AIR FM Rainbow – 0.2
(4) Bangalore: BIG FM - 0.7; Radio Indigo – 0.3