MUMBAI: The Radio Audience Measurement (RAM) has released the data for the Week 30 to 33 (24-07-2011 to 20-08-2011). Radio City is leading in Mumbai and Bangalore, while Fever tops Delhi and Radio Mirchi continues to be the all time market leader in Kolkata.
Red FM has gained across metros, while Big FM grew in Mumbai, Bangalore and Kolkata.
MUMBAI - Radio City continues to rule in Mumbai with a market share of 16.7%, loosing 0.1%, followed by Radio Mirchi which lost 0.4%, ended with a market share of 16.1%, leaving behind AIR FM2 Gold at the third spot with 14.2%.
BANGALORE - Radio City a market leader in Bangalore, gained a whopping 3.6% with total share of 23.5%. Radio Mirchi remains at second spot adding 2.2% with a market share of 22.5% ahead of traditional market leader Big FM at the third spot with 18.3%.
DELHI - Fever FM ruled Delhi pack with a share of 19%, despite having lost 0.3%. AIR FM2-Gold came in second with a share of 18.9%, having gained 0.5%. Radio Mirchi came a close third with a share of 17.6%.
KOLKATA - All time market leader Radio Mirchi gained 0.2% with a market share of 23.3%, followed by Big FM, which gained healthy 1.5% with a total share of 17.6%. Friends FM remained at the third spot with 13%.
Click here for the detailed RAM data for week 30 to 33 - '11